Rules
Are You Eligible?
The Huggies® MomInspired™ Grant Program accepts grant proposals
for thoroughly considered product ideas and small businesses that
nurture the relationship between mother and child. Eligible
applicants are 21 years of age or older and currently reside in the
United States. Applicants with business partners are welcome to
submit grant proposals as long as those business partners meet the
above criteria as well. Former Huggies® MomInspired™ grant
recipients are eligible if they submit a separate product idea.
Former applicants to the Huggies® MomInspired™ Grant Program are
also eligible to re-submit a new application (for the same or new
product idea) based on the judging criteria below.
Judging Criteria for Winning Ideas
Huggies® will award grants for ideas and existing small
businesses that are original and designed to help make life easier
for parents so that they can better enjoy everyday moments with
their little ones. It's important to note that although Huggies®
does not specifically seek ideas that are diaper or
hygiene-related, applications should be focused on products for
pre-natal care through the early childhood years up to 6 years of
age. Grant applications will be judged by a panel of independent
and Kimberly-Clark employee judges based on the following
criteria:
- Originality and creativity (counts toward 50% of the judging
process)
- Relevancy to the grant theme - solves an important parenting
issue (counts toward 25% of the judging process)
- Potential commercial viability (counts toward 15% of the
judging process)
- Stage of idea/business development (counts toward 10% of the
judging process)
- Whether the applicant adheres to the Eligibility Rules stated
above
Some Acceptable Product Ideas and Startup Business Examples
Refer to our previous grant recipients for additional
successful examples.
- Organization
- Travel
- Play & Creativity
- Feeding & Mealtime
- Babyproofing
- Education
- Apparel & Accessories