Lauren Levy

Magnificent Baby

What inspired your Huggies® MomInspired™ award-winning design?

I was putting a bib on my baby nephew Charlie and was having so much trouble. He was fighting me, and I thought, “Why is this so difficult?” After his meal, I went to take off the bib and saw that his hair was caught in the Velcro! Changing him later was a challenge, too. It was cold and drafty near his changing table, and he kept squirming and screaming because I was fumbling with his outfit and taking so long. I thought there had to be an easier way. Snaps and other standard fasteners are just inefficient when dressing a baby. Magnificent Baby’s clothing uses special Smart Close™ magnetic fasteners that make dressing and changing faster and easier. We like to say it leaves more time for hugs.

What are your plans for the future?

Since launching our sales in 2010, we’ve had great success on our website and parents are now asking for our product by name. We’re carried nationally in over 600 boutiques and department stores, and in over ten countries. We’re also making a big push to continue to expand our market. We want Magnificent Baby clothing to become a staple for children’s wardrobes. We’re adding new products, new fabrics and new colors all the time. If we can solve a problem using our fastener, we want to try it.