Lynette Mattke

PicPocket Books

PicPocket Books is being further developed and is scoped to add new features soon

What inspired your Huggies® MomInspired™ award-winning design?

Basically, I wanted to make quality picture books available to children by using the iTunes platform. Partially because of the convenience it offers parents on the go, but also because of the interactive and educational elements.

Has your design been successful and what are your plans for the future?

I believe so. Marketing through social networks and a group I helped cofound called MomsWithApps, which supports app developers who are also parents, we've released a total of about 30 applications. Currently, I am further developing PicPocket Books by adding new features, and am hoping to hire additional programmers. As for the future, I plan on publishing 50 picture book apps per year, possibly partnering with a publishing house to offer their full line of books, and expanding our marketing efforts.