The QuickZip! Crib Sheet has sold 15,000 units in the past 12 months
It came down to guilt. Designers were making cribs that met new safety regulations, such as: tighter fitting mattresses, smaller spaces between slats and deeper mattress & bumpers that made changing the bedding increasingly impossible. My business partner Elizabeth Sopher and I, as mothers, both felt guilty over not changing the sheet frequently enough… not to mention annoyed by the hassle, and couldn't believe other moms were putting up with the same ordeal. So we designed a two-piece sheet with a base and zip-off top panel that securely encloses the mattress.
Our unique design has been very successful, parents seem to recognize the time saving and environmental benefits immediately. Currently, we're selling primarily online through our website and various partnerships, selling 15,000 units in the past 12 months. Going forward, we're hoping to increase production, lower cost, invest in marketing and develop our partnerships further. Additionally, because of feedback and demand, we plan on expanding our twin-sized sheets efforts. Our eventual goal is to surpass the sales of traditional, fitted sheets.