Amy Baxter

Buzzy Pain Relief

Buzzy Pain Relief has been adopted by 4 hospitals and is on trial in another 80 around the country

What inspired your Huggies® MomInspired™ award-winning design?

When my kids got shots I'd use the numbing creams or distraction toys research supports. Consequently, they were all really good shot takers until one person refused to wait and told my son his shots would really hurt. He developed a huge phobia, and I developed a passion to find pain relief moms could use quickly without delaying medical procedures. Combining a variety of accepted medical theories I created Buzzy, a small plastic bee that uses vibration and cooling to block sharp pain. It works the same way putting a burned finger under cold water instantly makes burns feel better.

Has your design been successful and what are your plans for the future?

We hear every week from moms and nurses using Buzzy! Initially there were mostly "good shot" stories, but now people are using Buzzy and the distraction cards for first aid at home, too. MMJ Labs, our company, has grown by at least 20% a month since we launched in May of 2009. Buzzy has been adopted by 4 hospitals and is on trial in another 80 around the country. Looking to the future, we'd like to increase our presence in pharmacies and hospitals, and offer personal pain products for home splinter, scrape, and sting first aid. Eventually I'd like to hire a new CEO so that I can continue researching the body's pain relief systems.